Similarly to 2019, in 2020 we developed a web-based microsite for the Annual Report of the European Multiple Sclerosis Platform (EMSP). After designing the layout of the printed version of the 40+ pager annual report, we’ve converted the same content into a scrollable one-pager site where people are able to access the same information in a more user-friendly interactive format. The website is enriched with micro animations, an interactive map, document download, blogging feature, interactive charts and more. Have a look at how we showcased EMSP’s 2020 achievements virtually.
The European Multiple Sclerosis Platform (EMSP) is a Pan-European umbrella organisation with over 30 years of expertise. They work together with 43 members organisations from 37 countries and our partners to ensure that the more than one million people affected by multiple sclerosis (MS) in Europe, have a real voice in determining their own priorities. In 2019 and in 2020 EMSP hired us to design their printed annual report and to prepare an interactive web-based implementation of the same document.
Improved look and feel of the web layout
Google Analytics implementation on the web based report
Enhanced functionalities with interactive map, charts, rich media and micro animations
Annual Reports are more than just a yearly compliance. It is a vital communication tool for your business or organisation. It is the opportunity to celebrate your successes, showcase your culture and deliver your key messaging to all your stakeholders. Digitally, an Annual Report becomes far more engaging. Traditional, printed Annual Reports are quickly being overshadowed by digital, interactive versions that are not only more engaging, but are an avenue to rapidly increase readership and overall ROI. More businesses and even nonprofits are now investing in creating digital Annual Reports as more readers turn to digital platforms to consume their content. Our challange was to convert EMSP’s annual report from a print to digital edition to be able to track and report more easily on the report's performance.
We made EMSP’s annual report available in print, high-resolution web .pdf format and on a responsive Content Delivery Network (CDN) distributed microsite with fast loading times and simplicity in mind. The microsite offers a superior user experience, being mobile-optimized, responsive with analytics, interactive features, rich-media, call-to-actions, and SEO optimization. It highlights EMSP’s 2020 activities and achievements, project and membership updates. A comprehensive annual report highlights compliance, helps to maximize outreach, builds credibility and supports fundraising efforts with current and prospective donors.
The lower the better
Compared to the written report
Trackable readership traffic through Google Analytics 4
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