EMSP Annual Report 2020

Similarly to 2019, in 2020 we developed a web-based microsite for the Annual Report of the European Multiple Sclerosis Platform (EMSP). After designing the layout of the printed version of the 40+ pager annual report, we’ve converted the same content into a scrollable one-pager site where people are able to access the same information in a more user-friendly interactive format. The website is enriched with micro animations, an interactive map, document download, blogging feature, interactive charts and more. Have a look at how we showcased EMSP’s 2020 achievements virtually.


About the client

The European Multiple Sclerosis Platform (EMSP) is a Pan-European umbrella organisation with over 30 years of expertise. They work together with 43 members organisations from 37 countries and our partners to ensure that the more than one million people affected by multiple sclerosis (MS) in Europe, have a real voice in determining their own priorities. In 2019 and in 2020 EMSP hired us to design their printed annual report and to prepare an interactive web-based implementation of the same document.

Look and feel


Improved look and feel of the web layout

Gather Stats


Google Analytics implementation on the web based report


Interactive functionalities

Enhanced functionalities with interactive map, charts, rich media and micro animations

The initial challange

Annual Reports are more than just a yearly compliance. It is a vital communication tool for your business or organisation. It is the opportunity to celebrate your successes, showcase your culture and deliver your key messaging to all your stakeholders. Digitally, an Annual Report becomes far more engaging. Traditional, printed Annual Reports are quickly being overshadowed by digital, interactive versions that are not only more engaging, but are an avenue to rapidly increase readership and overall ROI. More businesses and even nonprofits are now investing in creating digital Annual Reports as more readers turn to digital platforms to consume their content. Our challange was to convert EMSP’s annual report from a print to digital edition to be able to track and report more easily on the report's performance.

Our solution

We made EMSP’s annual report available in print, high-resolution web .pdf format and on a responsive Content Delivery Network (CDN) distributed microsite with fast loading times and simplicity in mind. The microsite offers a superior user experience, being mobile-optimized, responsive with analytics, interactive features, rich-media, call-to-actions, and SEO optimization. It highlights EMSP’s 2020 activities and achievements, project and membership updates. A comprehensive annual report highlights compliance, helps to maximize outreach, builds credibility and supports fundraising efforts with current and prospective donors.

Load Speed


The lower the better


Superior user experience

Compared to the written report



Trackable readership traffic through Google Analytics 4

Our client said

"Working with Boostern has been a unique and great experience. Taking the time to understand our needs and audience, they went above and beyond our expectations delivering high-quality work. Highly recommended."

Elisabeth Kasilingam


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