About the client
The European Multiple Sclerosis Platform (EMSP) is a Pan-European umbrella organisation with over 30 years of expertise. They work together with 43 members organisations from 37 countries and our partners to ensure that the more than one million people affected by multiple sclerosis (MS) in Europe, have a real voice in determining their own priorities. Between 2019-2023 EMSP hired us to design their printed annual report and to prepare an interactive web-based implementation of the same document.
Main Goals
LOOK AND FEEL
Improvements
Improved look and feel of the web layout
*Compared to the 2020 edition
GATHER STATS
Trackability
Google Analytics implementation on the web based report
ENHANCEMENTS
Interactive functionalities
Enhanced functionalities with interactive map, charts, rich media and micro animations
The initial challange
Annual Reports are more than just a yearly compliance. It is a vital communication tool for your business or organisation. It is the opportunity to celebrate your successes, showcase your culture and deliver your key messaging to all your stakeholders. Digitally, an Annual Report becomes far more engaging. Traditional, printed Annual Reports are quickly being overshadowed by digital, interactive versions that are not only more engaging, but are an avenue to rapidly increase readership and overall ROI. More businesses and even nonprofits are now investing in creating digital Annual Reports as more readers turn to digital platforms to consume their content. Our challange was to convert EMSP’s annual report from a print to digital edition to be able to track and report more easily on the report's performance.
Our solution
We made EMSP’s annual report available in print, high-resolution web .pdf format and on a responsive Content Delivery Network (CDN) distributed microsite with fast loading times and simplicity in mind. The microsite offers a superior user experience, being mobile-optimized, responsive with analytics, interactive features, rich-media, call-to-actions, and SEO optimization. It highlights EMSP’s 2021 activities and achievements, project and membership updates. A comprehensive annual report highlights compliance, helps to maximize outreach, builds credibility and supports fundraising efforts with current and prospective donors.
Key achievements
LOAD SPEED
1.2s
Blazing fast load speed thanks to the usage of nextJS
*The lower the better
UX
Superior user experience
Compared to the written report
STATS
Trackability
Trackable readership traffic and behaviours through Google Analytics 4
Our client said
Working with Boostern has been a unique and great experience. Taking the time to understand our needs and audience, they went above and beyond our expectations delivering high-quality work. Highly recommended.
Elisabeth Kasilingam
EMSP CEO