Tailor-made Communication Consulting for NGOs in Brussels

ECAS Communications Consulting

CASE STUDY

In 2020, ECAS approached us to design a logo for its 30th anniversary, increase its website traffic, improve its newsletter, streamline its communication operations, and build a strong communication strategy.

We have not only increased their followership and traffic on every single channel and over-delivered in every single aspect, but we have also helped to strengthen the communication department to the point where it has remained constant and successful during the past years.

Google Ad Grants

Paid Ad Management

Communication Consulting

Client

Tech Stack

VIEW LIVE

About the client

The European Citizen Action Service (ECAS) is an international, Brussels-based non-profit organisation with a pan-European membership and more than 30 years of experience. Their mission is to empower citizens in order to create a more inclusive and stronger European Union by promoting and defending citizens’ rights and by developing and supporting mechanisms to increase citizens and citizen organisations’ democratic participation in, and engagement with, the EU.

Main Goals

Develop a Comms Plan

Comms Strategy

Strategy aligned with the organisation objectives and goals.

Develop a Comms Plan

Comms Strategy

Strategy aligned with the organisation objectives and goals.

Develop a Comms Plan

Comms Strategy

Strategy aligned with the organisation objectives and goals.

Restore site traffic

Increase Web traffic

Recover website traffic declined 30% in last three years.

Restore site traffic

Increase Web traffic

Recover website traffic declined 30% in last three years.

Maximise campaigns

Support campaigns

Support comms team to deliver strong paid/organic campaigns.

Maximise campaigns

Support campaigns

Support comms team to deliver strong paid/organic campaigns.

Our Solution

We provided personalised Communication Consulting to ECAS with monthly alignment meetings. We've set up and maximised their Google Ad Grants account, allocating $10,000 every month on FREE search advertising, generating a massive amount of extra traffic.

In addition, we are supporting campaigns on an ongoing basis with Google and social media advertising setup and management, as well as with ad hoc professional graphic design support.

We also coordinated the revamp of the ecas.org website in 2022 from day 0 to going live, and we've successfully streamlined the ops of the communication department.

In addition, we are supporting campaigns on an ongoing basis with Google and social media advertising setup and management, as well as with ad hoc professional graphic design support.

We also coordinated the revamp of the ecas.org website in 2022 from day 0 to going live, and we've successfully streamlined the ops of the communication department.

Google Ad Grants
Consulting
Branding
Campaigning
Paid Ad Management

Google Ad Grants
Consulting
Branding
Campaigning
Paid Ad Management

Achievements

Traffic up to 187%

+75% yearly increase

Returned traffic level to 2017 with Google Ads

Traffic up to 187%

+75% yearly increase

Returned traffic level to 2017 with Google Ads

EC OGA comms plan

91% Comms Score

ECAS comms strategy received a 91% score from the EC OGA.

EC OGA comms plan

91% Comms Score

ECAS comms strategy received a 91% score from the EC OGA.

ECAS Traffic Growing

Growth Everywhere!

Website traffic and social media followers increased.

ECAS Traffic Growing

Growth Everywhere!

Website traffic and social media followers increased.

Before/After

Our Client Said

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