Boostern partnered with Missing Children Europe (MCE) to create a refreshed visual identity reflecting the organisation’s mission to protect and empower children. Following an alignment meeting to capture MCE’s values and aspirations, moodboards were developed to define a resonant visual direction.

The new branding featured a modern colour palette, dynamic shapes, and versatile fonts, with symbolic imagery such as silhouettes and puzzle pieces to safeguard privacy while conveying MCE’s mission.

Boostern delivered detailed brand guidelines, along with business card templates, stationery, presentation templates, report templates, and custom illustrations. This cohesive identity enhances MCE’s ability to communicate its mission and strengthen advocacy across Europe.