YPN Project Branding | Boostern Case Study

YPN Project Branding Design

CASE STUDY

We partnered with the European Multiple Sclerosis Platform (EMSP) to craft a visual identity for their Young People's Network (YPN) initiative.

This collaboration encompassed the design of a distinctive new logo, the development of detailed brand guidelines, and the art direction and creation of stationery and social media assets.

Our approach was rooted in aligning the YPN’s identity with EMSP’s established branding while embracing a more youthful, dynamic aesthetic.

We partnered with the European Multiple Sclerosis Platform (EMSP) to craft a visual identity for their Young People's Network (YPN) initiative.

Branding

Logo Design

Brand Guidelines

Client

Tech Stack

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About the client

The European Multiple Sclerosis Platform (EMSP) is a Pan-European umbrella organisation with over 30 years of expertise. They work together with 43 members organisations from 37 countries to ensure that the more than one million people affected by multiple sclerosis (MS) in Europe, have a real voice in determining their own priorities. Between 2019-2023 EMSP hired us to design their printed annual report and to prepare an interactive web-based implementation of the same document.

Our Solution

Central to the design was the use of custom silhouette shapes and bold, colourful imagery to symbolise strength, unity, advocacy, and progress.

By integrating these themes into the colour scheme, typography, and overall visual language, we effectively captured the core values and aspirations of the YPN project.

Central to the design was the use of custom silhouette shapes and bold, colourful imagery to symbolise strength, unity, advocacy, and progress.

By integrating these themes into the colour scheme, typography, and overall visual language, we effectively captured the core values and aspirations of the YPN project.