Patricia Moghames EMSP.webp

The European Multiple Sclerosis Platform (EMSP) is a Pan-European umbrella organisation with over 30 years of expertise. They work together with 43 members organisations from 37 countries and our partners to ensure that the more than one million people affected by multiple sclerosis (MS) in Europe, have a real voice in determining their own priorities. Between 2019-2023 EMSP hired us to design their printed annual report and to prepare an interactive web-based implementation of the same document.

thumbnail_emsp.png

emsp.png

web_stationery.jpg

web_card_2.jpg

web_keychain.jpg

4 country factsheet-gallery-a.jpg

4 country factsheet-gallery-b.jpg

4 country factsheet-gallery-c.jpg

5 imss-social-media-cards-gallery-a.jpg

5 imss-social-media-cards-gallery-c.jpg

5 imss-social-media-cards-gallery-b.jpg

Our team partnered with EMSP to craft a comprehensive visual identity for the IMSS project, which included the development of a new logo, creation of brand guidelines, and the art direction and design of all stationery elements.

The visual identity was designed to align with EMSP’s existing colour palette and overall brand aesthetic, while introducing a range of creative enhancements. Notably, we integrated swirl gradients to evoke a sense of progress and movement, using colour as a dynamic storytelling element within the broader visual narrative.

In addition to the core branding, we designed 23 country-specific factsheets summarising survey results for each participating country. We also delivered over 20 social media templates, fully editable for multilingual adaptation. All outputs featured a bespoke, hand-drawn icon set and custom flat vector illustrations, tailored to reinforce the visual identity and enhance user engagement.

large_imss_guidelines.png

medium_imss_guidelines.png

small_imss_guidelines.png

thumbnail_imss_guidelines.png

imss_guidelines.png

We worked with EMSP to develop the visual identity for the IMSS project, encompassing logo creation, brand guidelines, art direction, and stationery design.

The client's brief emphasised the following key concepts:
“Gender-neutral, simple yet modern, with playful elements that come together to convey an approachable look and feel.”

Our creative approach aligned with the organisation’s core colour palette and overarching visual language, while introducing several innovative elements, most notably, the use of swirl gradients to represent progress and movement through colour.

In addition to the core branding, we designed 23 country-specific factsheets summarising survey results for each participating country. We also delivered over 20 social media templates, fully editable for multilingual adaptation. All outputs featured a bespoke, hand-drawn icon set and custom flat vector illustrations, tailored to reinforce the visual identity and enhance user engagement.

medium_IMSS.png

small_IMSS.png

thumbnail_IMSS.png

IMSS.png

Branding, factsheet and social media template design for a Europe-wide survey assessing the state of MS symptoms.

IMSS Survey Design

About the client

Our client said