Patricia Moghames EMSP.webp

The European Multiple Sclerosis Platform (EMSP) is a Pan-European umbrella organisation with over 30 years of expertise. They work together with 43 members organisations from 37 countries and our partners to ensure that the more than one million people affected by multiple sclerosis (MS) in Europe, have a real voice in determining their own priorities. Between 2019-2023 EMSP hired us to design their printed annual report and to prepare an interactive web-based implementation of the same document.

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Our team collaborated with EMSP to develop a comprehensive visual identity for their project, including designing a new logo, creating brand guidelines, and overseeing art direction and design of stationery elements. 

Through this process, we aimed to align the visual identity with the organization's established color palette and overall aesthetic. Additionally, we introduced a range of creative concepts, particularly focusing on the use of swirl gradients and incorporating the themes of progress and movement through color choices.

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This is our most recent collaboration with EMSP. We were in charge of creating the logo for the project, brand guidelines, art direction, and the stationery elements' design.

Their brief included the following keywords and main concepts:
«Gender-neutral, simple yet modern with playful elements coming together to form an approachable look and feel.»

We created this visual identity to be in line with the organization's primary color palette and general visual style however, we introduced multiple innovative ideas mainly around the idea of the swirl gradients and depiction of progress and movement with colors.

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Full-scale project branding development designing the logo and brand guideline for a Europe-wide survey assessing the symptoms of MS.

IMSS Survey Branding Design

Our client said