Charity PPC Agency for Nonprofits

Charity PPC & Paid Media for Nonprofits

For Everything the Ad Grant Cannot Reach

The Google Ad Grant is free, capped and search-only. When you need video, professional targeting, remarketing or scale results beyond $10,000 a month, that takes a real budget spent carefully. We plan, run and report on paid campaigns across Google, Meta, LinkedIn and more, with tracking that shows what your budget actually did.

Let’s Talk

Get a Quote

ILLUSTRATIVE CAMPAIGN DASHBOARD

See What Your Budget Did

Donations · Leads · Registrations

Tracking first. Spend decisions based on outcomes.

ILLUSTRATIVE CAMPAIGN DASHBOARD

See What Your Budget Did

Donations · Leads · Registrations

Tracking first. Spend decisions based on outcomes.

About Paid Media

Boost Online Fundraising With Paid Ads Giving Real Return

Google Ad Grants gives eligible nonprofits and charities $10,000 a month of free search advertising. It is the best deal in the sector and every organisation that qualifies should be using it fully.

It also cannot do most of what paid advertising does. No YouTube, no display, no social and ROAS is definitely limited. Text ads on search only. A hard monthly cap. And grant campaigns bid at a structural disadvantage against paid accounts competing for the same keywords.

Paid media is what you use for the rest: reaching people who are not searching yet, following up with those who visited but did not act, putting a video in front of the right audience, or targeting the specific few thousand people in Brussels or London. Whether you call it PPC for charities or paid media for nonprofits, it fills the gap the Google Ad Grants cannot reach.

Google Ad Grants gives eligible nonprofits and charities $10,000 a month of free search advertising. It is the best deal in the sector and every organisation that qualifies should be using it fully. Paid media is what you use for the rest: reaching people who are not searching yet, following up with those who visited but did not act, putting a video in front of the right audience, or targeting the specific few thousand people in Brussels or London. Whether you call it PPC for charities or paid media for nonprofits, it fills the gap the Google Ad Grants cannot reach.

Google Ad Grants gets you started, and paid ads help you scale results

2.5x Real Return On Ad Spend (ROAS) based on accurate tracking first, so spend decisions are based on outcomes

Use Cases

The Moments Worth Paying For

Always-on Lead or Revenue Generation

Fundraising Peaks

Event Registrations

Policy & Advocacy

How We Work

Fundraising Peaks

DONATIONS

Giving Tuesday · Year-end · Emergency response

Giving Tuesday, year-end appeals, emergency response. The windows when donation intent is highest are exactly when a modest paid budget does the most work.

Fundraising Peaks

DONATIONS

Giving Tuesday · Year-end · Emergency response

Giving Tuesday, year-end appeals, emergency response. The windows when donation intent is highest are exactly when a modest paid budget does the most work.

Reach the People Who Decide

ADVOCACY

Institutional and professional audiences

LinkedIn lets you target by employer, job title and seniority. For organisations working the EU policy calendar, that means putting a position paper in front of the institutions, permanent representations and press that matter, rather than hoping they find it.

Reach the People Who Decide

ADVOCACY

Institutional and professional audiences

Make a Campaign Land

DISSEMINATION

Launch-week reach

Months to produce, then a launch week. Paid promotion gets your findings in front of your target audiences who should be reached, instead of the people already on your newsletter list.

Make a Campaign Land

DISSEMINATION

Launch-week reach

Months to produce, then a launch week. Paid promotion gets your findings in front of your target audiences who should be reached, instead of the people already on your newsletter list.

Follow Up With Everyone Who Nearly Acted

REMARKETING

Bring interested audiences back

Most people who reach your key pages leave without taking action. Remarketing brings them back.

Follow Up With Everyone Who Nearly Acted

REMARKETING

Bring interested audiences back

Most people who reach your key pages leave without taking action. Remarketing brings them back.

Channels

The Channel Follows the Objective

We do not run every channel for every client. The mix is chosen for what you are trying to achieve, who your target audience is and where we can find them.

Core channels

Google Ads

Search, YouTube, Display and Demand Gen. Intent, reach and storytelling in one account.

Meta Ads

Facebook and Instagram. Community, fundraising and audience discovery.

Optional add-ons

LinkedIn Ads

Targeting by employer, job title and seniority. The strongest channel there is for EU policy work, institutional audiences and professional membership.

Microsoft Ads (Bing)

Mirrors most of a Google account at low incremental cost, and carries meaningful share on EU institutional and corporate desktops.

TikTok Ads

Strong for awareness and list building with younger audiences. TikTok is video-led, so footage needs to come from you or a production partner: we do not shoot video.

ChatGPT Ads

Emerging. We will tell you honestly whether it is worth testing in your market yet.

Measurement, included throughout: Google Analytics 4 · Google Tag Manager · Data Studio · Stape.io · Fathom Analytics

Services You Can Add

Landing pages

Paid traffic arriving at a page that cannot convert is the fastest way to waste a budget. We build and test the pages your campaigns point at, quoted alongside the retainer.

Conversion rate optimisation

Tracking tells you what is failing. This is the work of fixing it: forms, donation flows, page structure and the small changes that move a conversion rate.

Multilingual campaigns

Ads written and peer-reviewed in-house in English, French and Spanish. Other languages are written in English and AI-translated with optional native peer-review.

Video editing (coming soon)

We can recut and reformat footage you already own into ad-ready assets together with stock footage and b-roll. It is not available yet, and we will say so rather than improvise. We do not shoot or produce video.

Consultancy

Strategy, audits and advice when you want to run the campaigns yourself, charged by the hour rather than as a retainer.

How We Work

Tracking First, Then Spend

Five stages, and live in three to four weeks from signing. Nothing goes live until we can measure what it does, because spending without conversion tracking is just buying traffic.

Week 1

Account & Tracking Audit

Whatever exists already gets audited: previous campaigns, wasted spend and above all, whether conversions are being recorded correctly. We also run a short call with whoever holds your logins, so account access is sorted in week one. Included at no extra cost on every engagement.

Account Audit

Early Access

Week 1 to 2

Kickoff, Strategy & Tracking

A kickoff call with your team opens this stage, and tracking is built during it: GA4 and Tag Manager configured, core conversions defined with values, GDPR-compliant consent, server-side where the site needs it, every event verified. Budget split across channels, audiences defined, messaging mapped to each stage, and a clear definition of what counts as success.

Kickoff Call

Channel Plan

Budget Split & KPIs

Conversion Tracking

Week 1 to 2

Kickoff, Strategy & Tracking

Kickoff Call

Channel Plan

Budget Split & KPIs

Conversion Tracking

Weeks 2 to 3

Build

Campaign structure, audiences, keywords, creative and ad copy, prepared and reviewed by a human before anything reaches you. We start deliberately small and scale what proves itself.

Campaign Build

Ad Creatives

Launch Plan

Week 3

Your Approval

We walk you through the finished campaign before anything is spent: structure, audiences, budget split and every piece of creative. Nothing goes live until you have said yes. Three business days is all we ask.

Review Call

Ongoing

Optimise & Report

Budget moved towards what converts and away from what does not, creative tested and rotated before it tires, audiences refined, wasted spend cut. You get a live Looker Studio dashboard in your own branding, a written report every week, and a strategy call every month.

Weekly Reporting

Data Dashboard

Strategy Calls

Book a Free Consultation

Get a Quote

Why Choose Us?

Budgets Spent With Real Return

Paid media for nonprofit organisations where the money spent on advertising needs to produce and justify real return.

How We Work

Award-Winning for Nonprofits

Clutch Top PPC Company 2026

Recognised by Clutch as a top PPC company for nonprofits and charities, and a certified Google Partner.

Award-Winning for Nonprofits

Clutch Top PPC Company 2026

Recognised by Clutch as a top PPC company for nonprofits and charities, and a certified Google Partner.

Award-Winning for Nonprofits

Clutch Top PPC Company 2026

Recognised by Clutch as a top PPC company for nonprofits and charities, and a certified Google Partner.

Grant and Paid, Together

One Team, No Overlap

We manage Ad Grants accounts every day. That means your paid campaigns complement the free ones instead of bidding against them.

Grant and Paid, Together

One Team, No Overlap

We manage Ad Grants accounts every day. That means your paid campaigns complement the free ones instead of bidding against them.

Grant and Paid, Together

One Team, No Overlap

We manage Ad Grants accounts every day. That means your paid campaigns complement the free ones instead of bidding against them.

Tracking Before Spending

Accurate Measurement

Conversion tracking is the single most important component for success. It has to be configured and verified before campaigns launch. Otherwise, nobody can say which spend worked.

Tracking Before Spending

Accurate Measurement

Conversion tracking is the single most important component for success. It has to be configured and verified before campaigns launch. Otherwise, nobody can say which spend worked.

Tracking Before Spending

Accurate Measurement

Conversion tracking is the single most important component for success. It has to be configured and verified before campaigns launch. Otherwise, nobody can say which spend worked.

You Keep the Accounts

Full Access Retained

Ad accounts, analytics, pixels and audience data stay in your organisation’s ownership throughout and afterwards. Nothing is held inside an agency account you cannot take with you.

You Keep the Accounts

Full Access Retained

Ad accounts, analytics, pixels and audience data stay in your organisation’s ownership throughout and afterwards. Nothing is held inside an agency account you cannot take with you.

You Keep the Accounts

Full Access Retained

Ad accounts, analytics, pixels and audience data stay in your organisation’s ownership throughout and afterwards. Nothing is held inside an agency account you cannot take with you.

Reporting You Can Forward

INCLUDED

Written Reports, Not Just Charts

A live dashboard in your branding plus a plain English written report every week, so you can send it to a board or a funder without translating it first.

Reporting You Can Forward

INCLUDED

Written Reports, Not Just Charts

A live dashboard in your branding plus a plain English written report every week, so you can send it to a board or a funder without translating it first.

Testimonials

Client Voices
Across Every Platform

Hear directly from the nonprofits we work with, in their own words across trusted platforms.

Read FAQs

Goes Well With

Paid Works Better Alongside

Free Advertising First.

Google Ad Grants

$10,000 a month of free Google search advertising. If your grant is not fully used, this is the cheaper place to start, and we will tell you so.

Free Advertising First.

Google Ad Grants

$10,000 a month of free Google search advertising. If your grant is not fully used, this is the cheaper place to start, and we will tell you so.

Something Worth Promoting.

Web Design & Development

Paid traffic arriving at a website that cannot convert is the fastest way to waste a budget.

Something Worth Promoting.

Web Design & Development

Paid traffic arriving at a website that cannot convert is the fastest way to waste a budget.

Know What Worked.

Conversion Tracking

Conversion tracking, CRM integration and server-side measurement, built properly once so every channel after it can be judged honestly.

Know What Worked.

Conversion Tracking

Conversion tracking, CRM integration and server-side measurement, built properly once so every channel after it can be judged honestly.

Be Found Organically.

Monthly AI SEO & GEO

Ads stop the moment you stop paying. Organic search and AI visibility compound instead, and the two are better together.

Be Found Organically.

Monthly AI SEO & GEO

Ads stop the moment you stop paying. Organic search and AI visibility compound instead, and the two are better together.

FAQ

Frequently
Asked Questions

Got questions? Find clear, straightforward answers to the most common things we’re asked.

How is this different from Google Ad Grants?

What does it cost?

Do we need to spend a lot on ads?

Do you take a percentage of our ad spend?

How long from signing to going live?

Which channels should we use?

Will paid campaigns compete with our Ad Grant?

Do you guarantee results?

Is the tracking GDPR compliant?

Do we keep our ad accounts?

Do you write the ads and make the creative?

Can we cancel?

How do we get started?

Get Started

Spend Less,

Get More Results

Tell us what you are trying to achieve and what you have to spend. We will tell you honestly whether paid media is the right answer.

Book a Free Consultation

Get Started

Spend Less,

Get More Results

Tell us what you are trying to achieve and what you have to spend. We will tell you honestly whether paid media is the right answer.

Book a Free Consultation

Charity PPC & Paid Media for Nonprofits

Charity PPC & Paid Media for Nonprofits

See What Your Budget Did

See What Your Budget Did

Boost Online Fundraising With Paid Ads Giving Real Return

Boost Online Fundraising With Paid Ads Giving Real Return

The Moments Worth Paying For

The Moments Worth Paying For

The Channel Follows the Objective

Services You Can Add

Landing pages

Conversion rate optimisation

Multilingual campaigns

Video editing (coming soon)

Consultancy

Tracking First, Then Spend

Tracking First, Then Spend

Account & Tracking Audit

Kickoff, Strategy & Tracking

Kickoff, Strategy & Tracking

Build

Your Approval

Optimise & Report

Budgets Spent With Real Return

Client Voices Across Every Platform

Paid Works Better Alongside

Frequently Asked Questions

Frequently Asked Questions

Tell Us More About Your Needs

Client Voices
Across Every Platform

Frequently
Asked Questions

Frequently
Asked Questions