FEDIOL Brand Assets Design
FEDIOL Brand Assets Design
CASE STUDY
CASE STUDY
FEDIOL represents Europe's oilseed crushers, vegetable oil refiners and bottlers. Its communications have to make a technical industry legible to MEPs and the European Commission in very little time.
Over two years we became their design partner across print, motion and data: an industry brochure, two animated videos, three factsheets, an infographic and an event roll-up, all in one visual language.
FEDIOL represents Europe's oilseed crushers, vegetable oil refiners and bottlers. Its communications have to make a technical industry legible to MEPs and the European Commission in very little time.
Over two years we became their design partner across print, motion and data: an industry brochure, two animated videos, three factsheets, an infographic and an event roll-up, all in one visual language.
Graphic Design
Print Design
Motion Design
About the client
FEDIOL represents the interests of the European oilseed crushers, vegetable oil refiners and bottlers. Its members are 12 national associations plus company members in five further EU countries, operating around 180 facilities and providing 20,000 direct jobs.Together they process roughly 55 million tonnes of basic products a year, of both EU and third-country origin.
The initial challenge
The initial challenge
FEDIOL's material were ageing. The industry brochure carried dense diagrams and a data table few readers would work through, and the factsheets dated back as far as 2016, with figures and layouts that no longer matched the current visual identity.
The audience made it harder. Policymakers give a document seconds rather than minutes, so complex supply chain and market data had to become readable at a glance without losing any technical accuracy.
FEDIOL's material were ageing. The industry brochure carried dense diagrams and a data table few readers would work through, and the factsheets dated back as far as 2016, with figures and layouts that no longer matched the current visual identity.
The audience made it harder. Policymakers give a document seconds rather than minutes, so complex supply chain and market data had to become readable at a glance without losing any technical accuracy.
Our Solution
Our Solution
We started with the brochure, modernising the layout, redrawing the processing diagram and replacing a dense table with a simple European map. That design became the reference point for everything that followed.
Two 90 second 2D animated videos came next, built in flat 2D to match the brochure and aimed at MEPs and the Commission, with English voice-over, sound design and subtitles.
The first explained the industry, the second the variety of vegetable oils and their link to sustainability.
We then reworked three factsheets, including a 2016 biofuels sheet rebuilt as an A4 triptych and a palm oil monitoring sheet rebuilt from new data, plus a web infographic and an event roll-up, printed and delivered.
We started with the brochure, modernising the layout, redrawing the processing diagram and replacing a dense table with a simple European map. That design became the reference point for everything that followed.
Two 90 second 2D animated videos came next, built in flat 2D to match the brochure and aimed at MEPs and the Commission, with English voice-over, sound design and subtitles.
The first explained the industry, the second the variety of vegetable oils and their link to sustainability.
We then reworked three factsheets, including a 2016 biofuels sheet rebuilt as an A4 triptych and a palm oil monitoring sheet rebuilt from new data, plus a web infographic and an event roll-up, printed and delivered.
Before/After
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