NEXRUR was a new Research & Innovation Action with no visual identity and a fixed start date. Its 30 partners across Europe and China would soon be publishing deliverables, presenting at events and reaching audiences as different as EU regulators, local authorities, researchers, farmers and the media. The brief asked for a fresh, modern brand that reflected the project's collaborative nature, kept the name NEXRUR central and legible, and met EU funding visibility rules on every template. On top of that, 22 community cases each needed a poster that partners could complete themselves, all following one consistent structure.