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Google Ad Grants Management Agency

Google Ad Grants Management

Google Ad Grants Management

Get $10,000/month of Google Search Ad Spend for Free

Get $10,000/month of Google Search Ad Spend for Free

We help nonprofits secure the Google Ad Grants and expertly manage their €100,000/year free Google search ad spend. As a Google partner, our team of experts can assist in getting the most out of the grant for your organisation.

We help nonprofits secure the Google Ad Grants and expertly manage their €100,000/year free Google search ad spend. As a Google partner, our team of experts can assist in getting the most out of the grant for your organisation.

Mockup of iPhone 15 Pro Max showing Google search results with a sponsored nonprofit ad at the top

Ad

·

www.yourorganisation.org *

Your Organisation

Conquer the top of search results by getting help in securing and maximizing the Google Ad Grants for your nonprofit.

Mockup of iPhone 15 Pro Max showing Google search results with a sponsored nonprofit ad at the top

Ad

·

www.yourorganisation.org *

Your Organisation

Conquer the top of search results by getting help in securing and maximizing the Google Ad Grants for your nonprofit.

  • Lung Cancer Europe logo
  • GCF logo
  • Euro Health Net logo
  • Primary Food Processors logo
  • AIIC Logo
  • European Patients' Forum Logo
  • Eurocities Logo
  • RREUSE Logo
  • SOLIDAR Logo
  • Greenovate Europe Logo
  • FEDIOL Logo
  • Missing Children Europe Logo
  • European Citizen Action Service Logo
  • European Multiple Sclerosis Platform Logo
  • Myeloma Patients Europe Logo
  • Autism Europe Logo
  • CEN-CENELEC Logo
  • European Digital SME Alliance logo
  • Zero Waste Europe logo

About the Google Ad Grants

$10,000 FREE Ad Spend For Nonprofits Monthly

$10,000 FREE
Ad Spend
For Nonprofits Monthly

$10,000 FREE Ad Spend
For Nonprofits Monthly

Google offers eligible nonprofits up to $10,000 per month in free advertising. That’s €8,500 monthly to appear at the top of searches to reach relevant audiences without touching your budget.

When managed strategically, this grant can help your organisation expand its reach, attract new supporters, website traffic, and drive actions like donations, sign-ups, or policy engagement.

At Boostern, we help organisations make every click count, so your mission gets seen by those who should care most.

Google provides eligible nonprofits with up to €8,500 per month in free advertising, and Boostern ensures this grant is strategically managed to maximise visibility, engagement, and impact.

Up to $10K in free ad spend monthly

Reach relevant target audiences and inspire action

Use Cases

How to Turn Google Search Results
Into Support That Matters?

How to Turn Google Search Results
Into Support That Matters?

Increase Donations

Recruit Volunteers

Boost Event Registrations

Power Advocacy

3D Gift Box in Glassy Blue Color
3D Gift Box in Glassy Blue Color

Attract Donors

FUNDRAISING

Connect with people actively searching to give and raise up to €1,500/mo extra (Avg. Revenue Generated by nonprofits from Ad Grants).

Boost Advocacy Initiatives

Use ads to elevate petitions, awareness days, and policy initiatives, turning visibility into real-world impact.

3D Megaphone in Glassy Blue Color
3D Megaphone in Glassy Blue Color

Grow Awareness

VISIBILITY BOOST

Show up in AI and search results when it matters most. Promote your activities, reach relevant audiences and stand out from the competition.

3D Heart in Glassy Blue Color
3D Heart in Glassy Blue Color
3D Ticket in Glassy Blue Color
3D Ticket in Glassy Blue Color

Promote Events

REGISTRATIONS

Boost attendance for your conferences, webinars or fundraisers with paid ads.

Share Resources

Get more exposure for campaigns, project outcomes, and resources.

3D Folder in Glassy Blue Color
3D Folder in Glassy Blue Color

Eligibility Check

Eligibility Criteria
for Google Ad Grants

Does your organisation qualify for Google Ad Grants? Check the following criteria below before you keep reading.

Does your organisation qualify for Google Ad Grants? Check the following criteria below before you keep reading.

Eligible

  • Have a valid nonprofit status

  • Be registered with Google for Nonprofits

  • Have a functional, high-quality website

  • Comply with the programme's policies

Ineligible

  • Governmental entities and organisations

  • Hospitals and healthcare organisations (except patient organisation)

  • Schools, academic institutions, and universities

How We Can Help?

Professional
Google Ad Grant Management

Professional
Google Ad Grant Management

From first call to measurable impact, we guide you every step and use our proven process to get your campaigns live in 2 weeks and continuously maximise your $10K monthly grant.

From first call to measurable impact, we guide you every step and use our proven process to get your campaigns live in 2 weeks and continuously maximise your $10K monthly grant.

Blue waves on a dark background

30 mins

Free Consultation

We begin with a no-obligation consultation to understand your organisation, goals, and challenges. This discovery call ensures we design an approach that fits your mission and capacity.

Discovery

Project Brief

Blue waves on a dark background

30 mins

Free Consultation

We begin with a no-obligation consultation to understand your organisation, goals, and challenges. This discovery call ensures we design an approach that fits your mission and capacity.

Discovery

Project Brief

Blue waves on a dark background

Week 0

Free Application / Reactivation / Audit

Whether you're applying for the first time, reactivating a suspended account, or auditing your current set-up, we handle the heavy lifting at no extra cost on any plan. Our expertise means you get compliant, fast, with zero stress.

(Re)Application

Free Audit

No Setup Fee

Blue waves on a dark background

Week 0

Free Application / Reactivation / Audit

Whether you're applying for the first time, reactivating a suspended account, or auditing your current set-up, we handle the heavy lifting at no extra cost on any plan. Our expertise means you get compliant, fast, with zero stress.

(Re)Application

Free Audit

No Setup Fee

Blue waves on a dark background

Week 1

Strategy

We map your campaigns to both search demand and organisational goals. From keyword research to conversion tracking and audience mapping, this stage sets the foundation for meaningful results.

Planning

Action Plan

Project Brief

Blue waves on a dark background

Week 1

Strategy

We map your campaigns to both search demand and organisational goals. From keyword research to conversion tracking and audience mapping, this stage sets the foundation for meaningful results.

Planning

Action Plan

Project Brief

Blue waves on a dark background

Week 2

Build & Launch

We use AI-enhanced workflows to prepare the keyword research, ad creatives, configure the conversion tracking and then push everything live once you have reviewed and approved everything.

Keyword Research

Copywriting & Approval

Conversion Tracking Setup

AI Enablement

Blue waves on a dark background

Week 2

Build & Launch

We use AI-enhanced workflows to prepare the keyword research, ad creatives, configure the conversion tracking and then push everything live once you have reviewed and approved everything.

Keyword Research

Copywriting & Approval

Conversion Tracking Setup

AI Enablement

Blue waves on a dark background

Week 2+ (Ongoing)

Optimisation

Once live, we refine continuously, constantly reviewing performance, adding negative keywords, adjusting settings, and testing ad copy. 100% compliance with Ad Grants rules.

Beyond simple maintenance, with AI-enhanced workflows, we speed up new ad creation, spot new opportunities, advise on landing pages and content, and scale what works. This ensures your $10K grant works harder each month.

Constant Refinements

100% Compliance

New Opportunities

Consulting/Advice

Blue waves on a dark background

Week 2+ (Ongoing)

Optimisation

Once live, we refine continuously, constantly reviewing performance, adding negative keywords, adjusting settings, and testing ad copy. 100% compliance with Ad Grants rules.

Beyond simple maintenance, with AI-enhanced workflows, we speed up new ad creation, spot new opportunities, advise on landing pages and content, and scale what works. This ensures your $10K grant works harder each month.

Constant Refinements

100% Compliance

New Opportunities

Consulting/Advice

Blue waves on a dark background

Ongoing

Reporting

We track your progress with clear reports and custom-branded live dashboards. We share insights that highlight your impact, inform decisions, and keep your team aligned with results.

Data Studio Reports

Email Reporting

Quarterly or Monthly Strategy Call

Blue waves on a dark background

Ongoing

Reporting

We track your progress with clear reports and custom-branded live dashboards. We share insights that highlight your impact, inform decisions, and keep your team aligned with results.

Data Studio Reports

Email Reporting

Quarterly or Monthly Strategy Call

Why Choose Us?

Expert Support
Real Impact

Trusted Google Ad Grants management designed for mission-driven organisations.

Trusted Google Ad Grants management designed for mission-driven organisations.

Results

Tangible Results
Driving Real Impact

We turn free ad spend into meaningful results to bring your organisation closer to its goals. Don’t just take our word for it. Explore the real results we’ve delivered below.

We turn free ad spend into meaningful results to bring your organisation closer to its goals. Don’t just take our word for it. Explore the real results we’ve delivered below.

  • People with pink overlay
    EuroHealthNet logo

    EuroHealthNet

    NEW

    Boosted middle & bottom of funnel engagements with growth hacking tactics.

    90%+ Ad Spend Utilization YtD

    +30% New Website Visitors YtD

    People with pink overlay
    EuroHealthNet logo

    EuroHealthNet

    Boosted middle & bottom of funnel engagements with growth hacking tactics.

    90%+ Ad Spend Utilization YtD

    +30% New Website Visitors YtD

  • Giraffe in its natural habitat
    Giraffe Conservation Foundation logo

    Giraffe Conservation Foundation

    Giraffe adoption campaigns with e-commerce tracking spending the full grant from month 1.

    Full Spend From Month 1

    1K+ Clicks From Month 1

    Giraffe in its natural habitat
    Giraffe Conservation Foundation logo

    Giraffe Conservation Foundation

    Giraffe adoption campaigns with e-commerce tracking spending the full grant from month 1.

    Full Spend From Month 1

    1K+ Clicks From Month 1

  • People with pink overlay
    Myeloma Patients Europe logo

    Myeloma Patients Europe

    NEW

    Boosted traffic within the first 6 months through a combined paid and organic strategy.

    +212% Traffic Boost

    29% of Traffic Coming From Ad Grants

    People with pink overlay
    Myeloma Patients Europe logo

    Myeloma Patients Europe

    Boosted traffic within the first 6 months through a combined paid and organic strategy.

    +212% Traffic Boost

    29% of Traffic Coming From Ad Grants

  • City landscape
    Eurocities Logo

    Eurocities

    NEW

    Significantly improved results within the first 6 months, now fully maximising the ad spend.

    +78% Increase in Clicks

    +180% Increase in Impressions

    City landscape
    Eurocities Logo

    Eurocities

    Significantly improved results within the first 6 months, now fully maximising the ad spend.

    +78% Increase in Clicks

    +180% Increase in Impressions

  • ECAS Team Group of People
    ECAS Logo

    European Citizen Action Service

    Registered record high traffic and exceeded communications KPIs during the first 4 years.

    +36% Avg. Annual Traffic Boost

    >25,000 Avg. # of Clicks Yearly

    ECAS Team Group of People
    ECAS Logo

    European Citizen Action Service

    Registered record high traffic and exceeded communications KPIs during the first 4 years.

    +36% Avg. Annual Traffic Boost

    >25,000 Avg. # of Clicks Yearly

The Risk of Inaction

What Happens
When Nobody's Watching

A Google Ad Grant doesn’t manage itself. Left alone, an account doesn’t just stay still: it decays. Here’s what we consistently see in accounts before they come to us.

A Google Ad Grant doesn’t manage itself. Left alone, an account doesn’t just stay still: it decays. Here’s what we consistently see in accounts before they come to us.

CASE STUDY · WEEKLY CLICKS

The same account, with and without active management

The same account, with and without active management

With management · 25/26

With management · 25/26

Without management · 24/25

Without management · 24/25

0200400600800W1W6W11W16W21W26W31W36W41W46W51
Weekly clicks chart: managed account grows while unmanaged drops to near zero
Weekly clicks chart: managed account grows while unmanaged drops to near zero

Weekly clicks for one Google Ad Grants account, managed year (25/26) against the preceding unmanaged year (24/25). Hover the chart to compare any week.

Weekly clicks for one Google Ad Grants account, managed year (25/26) against the preceding unmanaged year (24/25).

Performance Collapse

90% → near 0%

In 2024, without active management, budget utilisation dropped from ~90% to ~40%, and can fall close to zero. Clicks fell over 90% as keyword quality scores decayed and ad relevance dropped.

Account Suspension Risk

$10,000/mo

Google Ad Grants requires several compliance criteria to be respected. Any breach triggers automatic suspension — an instant loss of $10,000 a month. Reinstatement can take weeks, with no guarantee.

Compliance Drift

Silent

Google’s Grant policies update regularly. Without monitoring, accounts silently fall out of compliance: new restrictions, bidding requirement changes, ad copy policies.

LEFT ON THE TABLE

€51K to €100K

€51K to €100K

free advertising unclaimed in a single year

MANAGEMENT FEE

€7,548/y

€7,548/y

Pro plan, billed annually. The math is clear.

Pricing

Expert
Google Ad Grants Management Plans

Maximise your $10,000 Ad Grant with expert management at just a fraction of the cost.

Maximise your $10,000 Ad Grant with expert management at just a fraction of the cost.

Billing

Monthly

Annual · save 10%

Currency

EUR €

USD $

GBP £

Basic

Maintenance for an existing account. Compliance maintained & full amount spent.

€399

€359

Per month

Three-month minimum term

Best for accounts that already exist. If the Ad Grant is brand new, we'll recommend Pro instead.

What's Included

Application, reactivation or account takeover

Standard audit, strategy & action plan

Basic GA4 conversion tracking

Standard Data Studio dashboard

Monthly optimisation cycle

No new campaign creation

No Setup Fees. Live within 10 working days.

Pro

Most Popular

Active growth. New ad groups every month, real tracking, custom cutting-edge reporting.

€699

€629

Per month

Three-month minimum term

Everything in Basic, plus:

Up to 10 campaigns and 20 ad groups/asset groups

Advanced GDPR-compliant tracking via Google Tag Manager incl. donation & email sign-up tracking

Standard audience signal research (One audience)

Up to 5 new ad groups added monthly, including keyword research and ad creatives

Custom Data Studio Report

Bi-weekly optimisation cycle

A/B testing and experiments

Monthly email reporting

Quarterly strategy call

No Setup Fees. Live within 10 working days.

Premium

Multi-language, multi-domain, and the deepest monthly allowance.

€1,299

€1,169

Per month

Three-month minimum term

Everything in Pro, plus:

Up to 10 new ad groups added monthly, including keyword research and ad creatives 

Advanced audience signal research (Multiple audiences)

Server-side tracking (GDPR-compliant)

Multilingual ads across up to 3 languages

Support for multiple domain names

Weekly optimisation cycle

Weekly email reporting

Monthly strategy call with a dedicated account manager

No Setup Fees. Live within 10 working days.

Billing

Monthly

Annual · save 10%

Currency

EUR €

USD $

GBP £

Basic

Maintenance for an existing account. Compliance maintained & full amount spent.

€399

€359

Per month

Three-month minimum term

Best for accounts that already exist. If the Ad Grant is brand new, we'll recommend Pro instead.

What's Included

Application, reactivation or account takeover

Standard audit, strategy & action plan

Basic GA4 conversion tracking

Standard Data Studio dashboard

Monthly optimisation cycle

No new campaign creation

No Setup Fees. Live within 10 working days.

Pro

Most Popular

Active growth. New ad groups every month, real tracking, custom cutting-edge reporting.

€699

€629

Per month

Three-month minimum term

Everything in Basic, plus:

Up to 10 campaigns and 20 ad groups/asset groups

Advanced GDPR-compliant tracking via Google Tag Manager incl. donation & email sign-up tracking

Standard audience signal research (One audience)

Up to 5 new ad groups added monthly, including keyword research and ad creatives

Custom Data Studio Report

Bi-weekly optimisation cycle

A/B testing and experiments

Monthly email reporting

Quarterly strategy call

No Setup Fees. Live within 10 working days.

Premium

Multi-language, multi-domain, and the deepest monthly allowance.

€1,299

€1,169

Per month

Three-month minimum term

Everything in Pro, plus:

Up to 10 new ad groups added monthly, including keyword research and ad creatives 

Advanced audience signal research (Multiple audiences)

Server-side tracking (GDPR-compliant)

Multilingual ads across up to 3 languages

Support for multiple domain names

Weekly optimisation cycle

Weekly email reporting

Monthly strategy call with a dedicated account manager

No Setup Fees. Live within 10 working days.

Billing

Monthly

Annual · save 10%

Currency

EUR €

USD $

GBP £

Basic

Maintenance for an existing account. Compliance maintained & full amount spent.

€399

€359

Per month

Three-month minimum term

Best for accounts that already exist. If the Ad Grant is brand new, we'll recommend Pro instead.

What's Included

Application, reactivation or account takeover

Standard audit, strategy & action plan

Basic GA4 conversion tracking

Standard Data Studio dashboard

Monthly optimisation cycle

No new campaign creation

No Setup Fees. Live within 10 working days.

Pro

Most Popular

Active growth. New ad groups every month, real tracking, custom cutting-edge reporting.

€699

€629

Per month

Three-month minimum term

Everything in Basic, plus:

Up to 10 campaigns and 20 ad groups/asset groups

Advanced GDPR-compliant tracking via Google Tag Manager incl. donation & email sign-up tracking

Standard audience signal research (One audience)

Up to 5 new ad groups added monthly, including keyword research and ad creatives

Custom Data Studio Report

Bi-weekly optimisation cycle

A/B testing and experiments

Monthly email reporting

Quarterly strategy call

No Setup Fees. Live within 10 working days.

Premium

Multi-language, multi-domain, and the deepest monthly allowance.

€1,299

€1,169

Per month

Three-month minimum term

Everything in Pro, plus:

Up to 10 new ad groups added monthly, including keyword research and ad creatives 

Advanced audience signal research (Multiple audiences)

Server-side tracking (GDPR-compliant)

Multilingual ads across up to 3 languages

Support for multiple domain names

Weekly optimisation cycle

Weekly email reporting

Monthly strategy call with a dedicated account manager

No Setup Fees. Live within 10 working days.

Monthly plans run for a minimum of three months, then continue rolling with 30 days' notice. Annual plans run twelve months, billed upfront.

Monthly plans run for a minimum of three months, then continue rolling with 30 days' notice. Annual plans run twelve months, billed upfront.

FAQ

Frequently
Asked Questions

Frequently
Asked Questions

Got questions? Find clear, straightforward answers to the most common things we’re asked.

Got questions? Find clear, straightforward answers to the most common things we’re asked.

What is Google Ad Grants?

Why does my organisation need this?

How does Google Ad Grants work?

How long until we see meaningful results?

What’s your guarantee?

Do you guarantee a full $10,000 spend immediately?

Do we really need an agency to manage our grant?

Why should we choose your agency?

Is there a setup fee?

How often will our account actually be worked on?

Can we cancel or change plans anytime?

What does reporting look like?

Do you use AI or automation tools?

Do we keep ownership of our Ad Grants account and data?

What is Google Ad Grants?

Why does my organisation need this?

How does Google Ad Grants work?

How long until we see meaningful results?

What’s your guarantee?

Do you guarantee a full $10,000 spend immediately?

Do we really need an agency to manage our grant?

Why should we choose your agency?

Is there a setup fee?

How often will our account actually be worked on?

Can we cancel or change plans anytime?

What does reporting look like?

Do you use AI or automation tools?

Do we keep ownership of our Ad Grants account and data?

Get In Touch

Get Started
With Your Plan

Tell us about your organisation and confirm the plan you’d like. We’ll reply within one working day to kick off your free application, reactivation or audit.

Tell us about your organisation and confirm the plan you’d like. We’ll reply within one working day to kick off your free application, reactivation or audit.

No setup fees. Live within 10 working days.

No setup fees. Live within 10 working days.

No setup fees. Live within 10 working days.

No setup fees. Live within 10 working days.

Get Started

Boost Your Digital Reach

With Google Ad Grants

Turn your $10,000/month in free Google Ad Grants into measurable impact for your organisation. Let's put every dollar to work together.

Get Started

Boost Your Digital Reach

With Google Ad Grants

Turn your $10,000/month in free Google Ad Grants into measurable impact for your organisation. Let's put every dollar to work together.